AVENUE fashion magazine distributed at SLCC 2009.
(Image credit: AVENUE Models )
Track Sessions & Schedule
SATURDAY, AUGUST 14, 2010
Second Life’s Rising Fashion Industry
Christina Greene (SL: Jesika Contepomi), Sabrina Renee Chong (SL: Rusch Raymaker), Harper Beresford
Saturday, 2:30 to 3:30pm – Thoreau
The impact of the Second Life fashion industry and its sphere of influence, including fashion blogs, modeling agencies, and in-world fashion publications, has an increasingly key impact on the in-world economy and end user experience. So more more than dressing your “doll”, the fashion industry has grown beyond the individual designers or design houses, but now also includes publishing, marketing, modeling, firms and institutes. How did this industry grow so big and what outcome is it having on our wallets?
Christina Greene is the CMO for AVENUE, a fashion and lifestyle branding company with a models agency, academy , and monthly publication. Her professional work in Marketing and Sales has helped her devote her time in Second Life to helping promote brands in both worlds and get them established in the virtual landscape. Sabrina Renee Chong is the Founder and CEO of AVENUE Inc which operates and manages AVENUE Magazine, Marketing & PR, Models, Models Academy and Studio. She brings over 20 years of experience in events consultancy, talent management, marketing, advertising and PR to her AVENUE conglomeration. She has managed projects for real world brands such as Jean Paul Gaultier, Diesel, Miss Sixty, Calvin Klein, Levi’s, Benetoon, Estee Lauder, Harley Davidson, Smirnoff, Sony and Nokia. Harper Beresford is a Second Life bon vivant, business woman, landowner and builder. As Duchess of RFyre (CMO and Business Manager) she brings order to one of SL fashion’s largest empires, creates one of SL’s up-and-coming fashion blogs, A Passion for Virtual Fashion, and most recently was the Co-Lead for SL7B.
SUNDAY, AUGUST 15, 2010
Building a Fashion Brand
Christina Greene (SL: Jesika Contepomi), Sabrina Renee Chong (SL: Rusch Raymaker), Aradia Dielli, Harper Beresford, Callie Cline
Sunday, 4:00 to 5:00pm – Imperial Ballroom
This panel will discuss the juicy details about how to create, build and manage your fashion brand. From starting with store and logo design to maintaining the experience around your brand, learn everything you need to know to launch your own fashion brand in Second Life from expert and successful fashionistas.
Christina Greene is the CMO for AVENUE, a fashion and lifestyle branding company with a models agency, academy, and monthly publication. Her professional work in Marketing and Sales has helped her devote her time in Second Life to helping promote brands in both worlds and get them established in the virtual landscape. Sabrina Renee Chong is the Founder and CEO of AVENUE Inc which operates and manages AVENUE Magazine, Marketing & PR, Models, Models Academy and Studio. She brings over 20 years of experience in events consultancy, talent management, marketing, advertising and PR to her AVENUE conglomeration. She has managed projects for real world brands such as Jean Paul Gaultier, Diesel, Miss Sixty, Calvin Klein, Levi’s, Benetoon, Estee Lauder, Harley Davidson, Smirnoff, Sony and Nokia. Aradia Dielli has been with the fashion label LeLutka since its inception two years ago. Responsible for management of the designers, public relations, advertising and finances, Aradia finds it similar to her past role at a similar real life fashion label. Harper Beresford is a Second Life bon vivant, business woman, landowner and builder. As Duchess of RFyre (CMO and Business Manager) she brings order to one of SL fashion’s largest empires, creates one of SL’s up-and-coming fashion blogs, A Passion for Virtual Fashion, and most recently was the Co-Lead for SL7B. Callie Cline, the most recognizable avatar in Second Life, is an entrepneuer, designer and consultant who’s brand has reached beyond the digital walls to a level of acclaim and exposure in the real world. From the pages of ELLE to Newsweek, caLLie’s face and fashions have been printed side by side designers such as D&G and Christian LaCroix. As Maxim’s Hot 100 and on VH1 Callie believes there are infinite possibilites in life, and SL.
About the Track
The Fashion & Design track includes sessions and discussion with clothing designers, fashionistas, bloggers, and marketers of virtual fashion brands in Second Life. Topics will include tips and tricks, tools to create, and build a community around ones brand.
Track Leader
The Fashion & Design track is led by Christina Greene (SL: Jesika Contepomi), Chief Marketing Officer of AVENUE Inc., parent company of AVENUE Magazine, AVENUE Models, AVENUE Models Academy and AVENUE Marketing & PR. Christina was also the Track Leader for the Fashion track at the Second Life Community Convention 2009 and is very involved in the fashion and design community in world.
