The Fashion Track will consist of panels discussion of SL content creators, fashionistas, bloggers, and marketers. Topics will include tips and tricks, tools to create, and build a community around ones brand. Panels will include:
- Understanding SL’s Fashion Industry an Introduction – a 2 hour panel discussion around the fashion industry in SL, ways to get involved even if you’re not a designer. The impact of SL Fashion on the in-world economy and it’s sphere (i.e. SL Fashion Blogs, SL Modeling & Agencies, In-world Fashion Publications).
- History & Future of SL Fashion – glimpse into the past to discuss the trends from successful designers and a look into the potential future. Discuss individual fashion genres and the major contributors of each. What is our community looking for from designers and what sells? Who are the designers to keep an eye on? How do rl trends affect sl, visa versa, and is there a potential for cross-over between the two?
- Building a Community Around your Designs – Branding, Marketing & Promotions – A 2-hour mixed media panel on how to create, build and manage your fashion brand. Starting with store and logo design to maintaining the community experience around your brand. This is an ongoing discussion as maintaining a brand is a constant evolution of originality and creativity, so I’m hoping discussion on this topic can continue on the SLCC blog or in-world groups. Topics of interest: store design, logo design, blogs, flickr, twitter vs plurk, in-world groups, contests, hunts, advertising, events, fashion shows
Organized by AVENUE CEO Rusch Raymaker and VP Jesika Contepomi and the panel discussions will be a casual Q&A format lead by designers Callie Cline and Asri Falcone and fashion marketing professionals Dancer Dallagio and Harper Beresford.
